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Posts published in “Opinion”

FU Yahoo!

It appears as if Yahoo has become the pet rodent of the U.S. spooks. To paraphrase: A rat by any other name…

Op-ed

If I were Verizon, I’d be going over my agreement to purchase Yahoo with a fine tooth comb, looking for a way to weasel out of the deal. If I couldn’t find one, after going through with the purchase I’d quietly shut the site down and take a loss on the whole thing. Yahoo has no value anymore, not as a portal nor as a brand.

Yahoo logoThe value it once had as the main intersection on the Internet is long gone, despite the fact that the site still commands enough traffic to make it the fifth most visited site on the web. The trouble is, that traffic isn’t arriving through the front door anymore, and visitors aren’t sticking around for more than a minute or two. People no longer visit the site to use all of the nifty features Yahoo once offered, because the majority of those features are long gone. Instead, these days Yahoo’s users come through the back door, either to use Yahoo Mail or to read a news article — usually a reprint from another site — after being directed to the URL by Google.

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