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Posts tagged as “the var guy”

Measuring Linux By the VAR Metric

I don’t think the unnamed and unknown blogger who writes under the banner of The VAR Guy would argue with me if I were to say that over at his site it’s all about the money. That’s not a bad thing. The value added resellers, the VARs who are his readers, would expect nothing else.

These are guys and gals to whom hardware and software are all part of the same packet. This is the crowd who couldn’t care less about the usability of, say GNOME, for the average home user and who might even be tempted to look for loopholes in the GPL, because it would be easier to make money with free software if it wasn’t free. In other words, these are folks who’ve traditionally mainly stood firmly in the proprietary camp, where the rules for resellers have been more clearly defined. These are the dudes and dudettes who make RMS very wary whenever he sees them coming our way.

The VAR Guy: Does Sold Mean Sold Out?

Several times a month while looking for updates for our Facebook and Twitter feeds, I run across articles by an unknown writer who pens a blog called The VAR Guy. He’s usually Linux and FOSS friendly, but not always. If you don’t know, VAR stands for “value-added reseller,” so sometimes he can understandably turn downright proprietary – right when you least expect it. Mostly, however, he’s pretty fair, or as fair as you can expect someone to be who would profit by getting you to sign up for long term vendor lock-in.

Now The VAR Guy has been sold. More specifically, The VAR Guy’s publisher, Nine Lives Media, which also publishes the web sites MSPmentor and Talkin’ Cloud, has been sold to Penton Media, a huge business-to-business media company. At last count, according to Wikipedia, Penton “publishes and produces 113 magazines, 96 trade shows, 145 websites and has over six million subscribers across 17 different market segments.” Their target markets run the alphabetic gamut from Agriculture to Wealth Management. Nine Lives will become part of Penton’s “Technology Group.”

Christine HallChristine Hall

Christine Hall has been a journalist since 1971. In 2001, she began writing a weekly consumer computer column and started covering Linux and FOSS in 2002 after making the switch to GNU/Linux. Follow her on Twitter: @BrideOfLinux

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