Android on tablets and smartphones may have primed the public to be willing to try a flavor other than Windows on their PCs and laptops, but this means next to nothing in the current computing environment. Consumers are going to buy what’s on the shelves at Best Buy, or what jumps off the screen at them on Amazon.com or Dell’s site. None of these venues are going to feature Linux boxes, at least not where you can find them unless you’re specifically looking for them. Why? There’s nothing in it for the retailers or manufacturers; it’s a zero-sum gain situation.
If an OEM started actively marketing Linux, for the most part they’d just be pushing people who are already buyers from one OS to another, nothing more. Except for those of us who’re already part of the Linux installed base, and our numbers are relatively few, they wouldn’t be selling any more machines or making any more money. They would only be creating more logistical problems for themselves.
Christine Hall has been a journalist since 1971. In 2001, she began writing a weekly consumer computer column and started covering Linux and FOSS in 2002 after making the switch to GNU/Linux. Follow her on Twitter: @BrideOfLinux
