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November 8th, 2016

Monetizing Freemium Apps on Google Play

There are three basic models for monetizing digital goods on Google Play — freemium, paid apps and advertising supported using Google’s AdMob service.

The Video Screening Room

In this video from a session at Droidcon NYC 2015, Yash Prabhu, a senior software engineer and Android team Lead at DramaFever, explains the ins and outs for developers to monetize their apps using the freemium model through Google Play.

Learn about the difference between consumable and non-consumable purchases and subscriptions you can offer, both tiered and untiered. Keep in mind, with Android apps becoming usable on Chromebooks, your potential market is going to be far larger than the iOS market will ever be.

For the past 10 years, Phil has been working at a public library in the Washington D.C.-area, helping youth and adults use the 28 public Linux stations the library offers seven days a week. He also writes for MAKE magazine, Opensource.com and TechSoup Libraries. Suggest videos by contacting Phil on Twitter or at pshapiro@his.com.

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