Last week, I had to laugh aloud at Microsoft’s announcement that Windows 10 would be offered as a free upgrade for users of both Windows 7 and Windows 8. This was a strange synchronicity, as I’d wondered allowed in an article earlier in the week, “If Microsoft can’t give Windows away for free on the laptop, how long will it be able to continue selling it on the desktop?” It was a rhetorical question, with no answer expected, but I got one anyway: Not too long.
From a PR standpoint, this announcement is paying off for Redmond, at least for the short term. This morning Google returned over four thousand news results specifically related to a search using the terms “microsoft windows 10 free upgrade,” with a slew of additional peripheral results. Outside the FOSS press, the articles generally heap praise on Microsoft for this move, which is seen as “bold” and “daring.” Forbes goes so far as to say “Windows 10 Gets It Right” as part of the headline for an article about the free upgrades.
From where I sit, this move is anything but bold and daring, and instead smacks of desperation and the grasping at straws. To be sure, I expect there’ll be many takers. After all, what Windows user wouldn’t want to upgrade to Redmond’s latest and greatest if doing so won’t involve breaking out the credit card. This would be especially true of those currently using Windows 8, who might even be willing to pay real money for a return of the beloved start button and to get rid of the-interface-formally-known-as-Metro.
Christine Hall has been a journalist since 1971. In 2001, she began writing a weekly consumer computer column and started covering Linux and FOSS in 2002 after making the switch to GNU/Linux. Follow her on Twitter: @BrideOfLinux
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