Every tech writer on the Internet seems to want to be the one to crack the code and figure out what Microsoft plans to do with Surface. I thought I was one of them until I spent three days trying to write this article. I’ve come to the conclusion that I don’t really care what Microsoft’s plans are or if they’ll pan-out for them. They bore me. They’re irrelevant now.
I suspect we’re getting ready to see if they’re nimble enough to completely reshape their business model, much like IBM had to do more than a decade ago. Who knows what they’re going to do, now that they obviously recognize the-proprietary-operating-system-as-a-billion-dollar-property model has reached its sunset years?