Last night I bought a Tracfone online. This morning, when I bring up FOSS Force on the browser, I’m greeted by an ad hawking Tracfones. Likewise, a few months ago after I purchased a coolant reservoir for my 27 year old BMW, I was greeted by ads on every site I visited for companies specializing in parts for old BMWs. We’re all used to this, right? Even if we just conduct a simple Google search, we’re liable to be followed around by ads pertaining to that search for hours, if not days or weeks.
Well, guess what? This sort of targeting is coming to your TV soon.
Ad buyers have been saying for quite a while that television advertising is something of a bargain these days when compared to the prices they’re paying to advertise on the Internet. Much of that has to do with targeting, which Google has perfected to a surgical science on the Internet, with a precision that pretty much hasn’t been possible on television. On TV, a company selling articles which primarily appeal to young teen age girls, for example, can buy time on a show that has high numbers in that demographic, but that’s about it — and that’s kept television time relatively cheap.
Christine Hall has been a journalist since 1971. In 2001, she began writing a weekly consumer computer column and started covering Linux and FOSS in 2002 after making the switch to GNU/Linux. Follow her on Twitter: @BrideOfLinux