I hope there are no marketers in heaven, who create demand for profit while claiming they’re only “giving the public what they want.”
What would you do if you were offered a choice between a carrot or a bar of candy? I don’t know about you, but I’m taking the candy, even though I definitely really, really need the carrot’s vitamins, roughage and other goodness and don’t need the candy at all. But if you were to sit a carrot next to me, it probably wouldn’t get eaten — ever. Set a candy bar down next to me, however, and I’ll resist it for all of five minutes.
So why wouldn’t I eat the carrot? Because candy bars are too easy to come by. So are burgers, fries and shakes. They all feed unhealthy addictions and creating addictions, then feeding them, is central to our economy and is what keeps the fat cats fat. Even though I know this, I’ll grab the candy bar, the Little Debbie’s Zebra Cake or the “all the way” cheeseburger when what I really need is a pear or an apple.
Again, given the choice between a carrot or candy, a nice gooey chocolate bar perhaps, which would you choose? I’m betting that most of you are like me.
Christine Hall has been a journalist since 1971. In 2001, she began writing a weekly consumer computer column and started covering Linux and FOSS in 2002 after making the switch to GNU/Linux. Follow her on Twitter: @BrideOfLinux
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