Before Google, search engines didn’t get in the way too much.
This isn’t necessarily Google’s fault. There were a lot fewer websites then, and also many fewer people looking for them. Even then, however, unscrupulous web designers were working overtime to scam the system in an effort to gain ranking — which is why search engines now only pay scant attention to the “keyword” meta tag, which is so often stuffed with keyword spam that it’s not to be trusted.
Obviously, search engine ranking is important because it’s one of the main ways people find a site. People can’t read content they can’t find. And if nobody finds a site’s content to read it, what’s the use of writing it? So getting an article off of page twenty in a search result and onto page one is key — which is why you read so much about SEO, or “search engine optimization.”
SEO is basically giving Google what Google wants, for the purpose of improving the chances of getting a page to the top of a search list. For content sites, SEO can be sort of a deal with the devil, as writers who pay too much attention to “best SEO practices” will find that doing so will effect the quality of their writing.
Late last year, I was told that the area treated for throat cancer in 2012 was exhibiting pre-cancerous activity. I was told that it could remain “pre-cancerous” for twenty years, or it could again form into the cancer that tried to kill me in 2012. If that happened and it remained unattended, it would kill me in a matter of months. My options ranged from doing nothing and taking my chances, all the way to having my larynx removed to be done with this throat cancer monster once and for all. I picked door number two.
Oh wait…no I didn’t.