Last night I bought a Tracfone online. This morning, when I bring up FOSS Force on the browser, I’m greeted by an ad hawking Tracfones. Likewise, a few months ago after I purchased a coolant reservoir for my 27 year old BMW, I was greeted by ads on every site I visited for companies specializing in parts for old BMWs. We’re all used to this, right? Even if we just conduct a simple Google search, we’re liable to be followed around by ads pertaining to that search for hours, if not days or weeks.
Well, guess what? This sort of targeting is coming to your TV soon.
Ad buyers have been saying for quite a while that television advertising is something of a bargain these days when compared to the prices they’re paying to advertise on the Internet. Much of that has to do with targeting, which Google has perfected to a surgical science on the Internet, with a precision that pretty much hasn’t been possible on television. On TV, a company selling articles which primarily appeal to young teen age girls, for example, can buy time on a show that has high numbers in that demographic, but that’s about it — and that’s kept television time relatively cheap.
Christine Hall has been a journalist since 1971. In 2001, she began writing a weekly consumer computer column and started covering Linux and FOSS in 2002 after making the switch to GNU/Linux. Follow her on Twitter: @BrideOfLinux





While we in the States were dealing with family and turkey, the EU was busy working on preparing Google’s head for the platter. The European Parliament yesterday passed by a wide margin a non-binding resolution urging anti-trust regulators to break up the company. For those keeping score, the final vote was 384 yeas and 174 nays.
A week ago, in an attempt to make up for this projected loss of revenue, Mozilla began displaying advertising tiles in new tab pages on Firefox in newer versions of the browser. The first two sponsors, according to a 

Nope. I’m an advocate of free “as in speech” software — which includes the freedom to choose. If there’s a FOSS solution for something I need or want to do, I’ll take that every time, and encourage my friends to do so as well. However, if there’s something I need or want to do with no FOSS solution available, I might use a proprietary solution, depending on the depth of my need or want and on how draconian the terms of the proprietary EULA.
When my euphoria dropped to a more manageable level, I took some time to mull it over. Specifically, I was asking myself why Time Warner would include small towns almost fifty miles away from the city in this upgrade? I mean…gifts, horses, mouths and all that. I thought it was a legitimate question.
Now we know he walked and wasn’t pushed.