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Posts tagged as “Google”

The Trouble With SEO

Before Google, search engines didn’t get in the way too much.

This isn’t necessarily Google’s fault. There were a lot fewer websites then, and also many fewer people looking for them. Even then, however, unscrupulous web designers were working overtime to scam the system in an effort to gain ranking — which is why search engines now only pay scant attention to the “keyword” meta tag, which is so often stuffed with keyword spam that it’s not to be trusted.

Obviously, search engine ranking is important because it’s one of the main ways people find a site. People can’t read content they can’t find. And if nobody finds a site’s content to read it, what’s the use of writing it? So getting an article off of page twenty in a search result and onto page one is key — which is why you read so much about SEO, or “search engine optimization.”

SEO is basically giving Google what Google wants, for the purpose of improving the chances of getting a page to the top of a search list. For content sites, SEO can be sort of a deal with the devil, as writers who pay too much attention to “best SEO practices” will find that doing so will effect the quality of their writing.

Google Wants to Be Super Nielson

Last night I bought a Tracfone online. This morning, when I bring up FOSS Force on the browser, I’m greeted by an ad hawking Tracfones. Likewise, a few months ago after I purchased a coolant reservoir for my 27 year old BMW, I was greeted by ads on every site I visited for companies specializing in parts for old BMWs. We’re all used to this, right? Even if we just conduct a simple Google search, we’re liable to be followed around by ads pertaining to that search for hours, if not days or weeks.

Google Fiber logoWell, guess what? This sort of targeting is coming to your TV soon.

Ad buyers have been saying for quite a while that television advertising is something of a bargain these days when compared to the prices they’re paying to advertise on the Internet. Much of that has to do with targeting, which Google has perfected to a surgical science on the Internet, with a precision that pretty much hasn’t been possible on television. On TV, a company selling articles which primarily appeal to young teen age girls, for example, can buy time on a show that has high numbers in that demographic, but that’s about it — and that’s kept television time relatively cheap.

Christine Hall

Christine Hall has been a journalist since 1971. In 2001, she began writing a weekly consumer computer column and started covering Linux and FOSS in 2002 after making the switch to GNU/Linux. Follow her on Twitter: @BrideOfLinux

Google Fiber, Net Neutrality & More…

FOSS Week in Review

Larry Cafiero’s suffering through a power failure, so you’re stuck with me today.

The holiday fest is finally over for most — it should be for everyone by Monday morning — and it’s time for some normalcy to return to the world. Of course, these days what passes for normal is pretty damn weird, if you ask me, which you didn’t. News from the tech sector is pretty quiet, but should begin to pick-up as soon as managements’ hangovers clear and the suits get back to creating mayhem…

But here’s the best of the best (or the worst of the worst, depending on how you see it) from this weeks news.

Google Fiber & the FCC

Our favorite (or not so) search company on Tuesday filed a four-page public comment with the FCC, giving the august agency (or not so) yet another reason to reclassify ISPs under Title II of the Telecommunications Act. The reason would be access to telephone poles and other stuff.

It seems that Google hasn’t always been able to gain access to infrastructure such as utility poles, ducts, conduits and rights of way in its attempt to bring speed-of-light Internet access to the U.S. one city at a time. The company claims that reclassifying service providers as common carriers would open the door and give it access.

Christine Hall

Christine Hall has been a journalist since 1971. In 2001, she began writing a weekly consumer computer column and started covering Linux and FOSS in 2002 after making the switch to GNU/Linux. Follow her on Twitter: @BrideOfLinux

MPAA Wants to Use DMCA to Effectively Bring Back SOPA

In “Nineteen Eighty-Four,” Winston Smith’s job was to rewrite the past for the Inner Party. Mainly, he made people vanish from the pages of history. Anyone who came under the party’s bad graces suddenly disappeared from all media; from all newspaper articles, books, television archives and any other mentions. In Orwell’s world, anyone declared a nonperson was completely erased. S/he never existed.

According to memos leaked from the recent hack on Sony, the big studios would like to employ a Winston Smith to remove domain name listings from ISPs DNS directories, effectively removing entire websites from the Internet for most users, as if they never existed.

MPAA logo
MPAA Logo
The movie moguls want to do this in the name of fighting their old monster-under-the-bed, content piracy. Not surprisingly, they plan on evoking an old enemy of a free and open Internet in the process, the Digital Millennium Copyright Act (DMCA), while attempting to revive at least a part of the ghost of the Stop Online Piracy Act (SOPA), which was killed back in 2011.

Christine Hall

Christine Hall has been a journalist since 1971. In 2001, she began writing a weekly consumer computer column and started covering Linux and FOSS in 2002 after making the switch to GNU/Linux. Follow her on Twitter: @BrideOfLinux

Debian, Ubuntu Touch & More…

FOSS Week in Review

Larry’s taking a much deserved day off, so I got elected to do this Week in Review. Glad to be back in the saddle.

Here’s hoping that all in the U.S. had an enjoyable Thanksgiving and that those of you who don’t live here managed to make it through all of the online articles on our quaint little holiday. As always, one thing leads to another. In this case, giving thanks for what we have morphs into the great Christmas shopping race, in which we make a grab for stuff we don’t yet own.

Meanwhile, back at the ranch…

Google and the EU

Google logoWhile we in the States were dealing with family and turkey, the EU was busy working on preparing Google’s head for the platter. The European Parliament yesterday passed by a wide margin a non-binding resolution urging anti-trust regulators to break up the company. For those keeping score, the final vote was 384 yeas and 174 nays.

Yesterday also saw France and Germany seeking a review, from the European Competition Commission, of the EU’s rules to ensure that international Internet companies could be targeted in the olde world.

Google has been tangling with our friends across the pond since at least 2010 on a host of subjects, which include privacy issues, “right to be forgotten” rules, copyrights, tax questions and more. The resolution didn’t mention Google by name, but asked for the Commission to consider proposals to separate search engines from their other services.

Christine Hall

Christine Hall has been a journalist since 1971. In 2001, she began writing a weekly consumer computer column and started covering Linux and FOSS in 2002 after making the switch to GNU/Linux. Follow her on Twitter: @BrideOfLinux

Firefox to Default to Yahoo’s Microsoft Search

There have been rumblings for some time now about Google’s search contract with Mozilla coming to an end this year. For ten years, the search giant has been the default go-to when it comes to search on Firefox, a deal which has supplied more than 80 percent of the browser’s funding. There’s been talk that Google or Mozilla wasn’t interested in renewing the deal, either because Firefox competes directly with Google’s Chrome browser or because the folks at Mozilla are unhappy with Google’s open web policies, depending on who’s doing the talking.

Firefox brings "click to play" to browser plugins.A week ago, in an attempt to make up for this projected loss of revenue, Mozilla began displaying advertising tiles in new tab pages on Firefox in newer versions of the browser. The first two sponsors, according to a Mozilla blog post, are CVS Health and Booking.com. Then yesterday, in another blog post, the organization announced that it’s signed a five year deal with Yahoo to make the once uber popular, still somewhat popular web portal the default for searches in Firefox.

Christine Hall

Christine Hall has been a journalist since 1971. In 2001, she began writing a weekly consumer computer column and started covering Linux and FOSS in 2002 after making the switch to GNU/Linux. Follow her on Twitter: @BrideOfLinux

Ubuntu Turns 10 & systemd Is Not Contagious

FOSS Week in Review

Everyone is either at Seattle GNU/Linux Conference, Ohio LinuxFest or All Things Open, so there’s no one around to bounce off some ideas regarding what’s happening this week. Besides, if you were at any of those three events –- and if not, why not? — you probably know more than I do at this point.

In any case, besides two great stories this week by my colleagues, FOSS Force editor Christine Hall’s ATO coverage and Ken Starks’ pre-OLF piece, there were a few things of note that happened this week, like…

Ubuntu turns ten, releases 14.10: Many accolades were made, toasts were proposed and Ubuntu turns ten while releasing Ubuntu 14.10 –- all the way up to the letter U with Utopic Unicorn –- on Thursday.

Larry Cafiero

Larry Cafiero, a.k.a. Larry the Free Software Guy, is a journalist and a Free/Open Source Software advocate. He is involved in several FOSS projects and serves as the publicity chair for the Southern California Linux Expo. Follow him on Twitter: @lcafiero

Netflix, Chrome, DRM & Other Nasties

Monday’s article on easy Netflix coming at last to Linux garnered a few polite responses, taking me to task for my enthusiasm for a “non-free” solution. The problems are that Netflix uses DRM and that currently its use on GNU/Linux requires the use of the proprietary Chrome browser. One commenter even questioned FOSS Force’s commitment to software freedom with the remark: “Your logo “Keeping Tech Free” I take it that means free beer and not freedom.”

Netflix logoNope. I’m an advocate of free “as in speech” software — which includes the freedom to choose. If there’s a FOSS solution for something I need or want to do, I’ll take that every time, and encourage my friends to do so as well. However, if there’s something I need or want to do with no FOSS solution available, I might use a proprietary solution, depending on the depth of my need or want and on how draconian the terms of the proprietary EULA.

Christine Hall

Christine Hall has been a journalist since 1971. In 2001, she began writing a weekly consumer computer column and started covering Linux and FOSS in 2002 after making the switch to GNU/Linux. Follow her on Twitter: @BrideOfLinux

What Would You Do for a Gigabyte Internet Connection?

We knew it was coming several months ago. At first, just from flimsy rumors, but then mention of the free Time Warner speed upgrade began showing up on credible news sites. Credible enough for me to call Time Warner and find out where these upgrades would take place. When I found out that our small town of Taylor, Texas was included in the upgrade area, I became separated by only 3 degrees from Happy Dance.

Google Internet gigabyte fiberWhen my euphoria dropped to a more manageable level, I took some time to mull it over. Specifically, I was asking myself why Time Warner would include small towns almost fifty miles away from the city in this upgrade? I mean…gifts, horses, mouths and all that. I thought it was a legitimate question.

I wasn’t able to make any sense of it until someone ‘splained it to me.

Ken Starks

Ken Starks is the founder of the Helios Project and Reglue, which for 20 years provided refurbished older computers running Linux to disadvantaged school kids, as well as providing digital help for senior citizens, in the Austin, Texas area. He was a columnist for FOSS Force from 2013-2016, and remains part of our family. Follow him on Twitter: @Reglue

Red Hat’s Brian Stevens Now At Google

Brian Stevens formerly of Red HatNow we know he walked and wasn’t pushed.

Back on August 27 when Red Hat announced that CTO Brian Stevens had left the building and was no longer in their employ, rumors began flying as people began to wonder what happened. His resignation came without warning and Red Hat wasn’t forthcoming with anything, other than a terse message wishing him well, so it’s only natural that some people began to suspect that some kind of shakeup was in play. Indeed, I was pretty sure that he hadn’t left voluntarily but had been pushed through the door.

Christine Hall

Christine Hall has been a journalist since 1971. In 2001, she began writing a weekly consumer computer column and started covering Linux and FOSS in 2002 after making the switch to GNU/Linux. Follow her on Twitter: @BrideOfLinux

Google, Browsers & DRM

A recent brouhaha concerning Google comes from an item that made the rounds in the last week or so regarding older browsers and Google search. It seems that some users of older browsers have been receiving an outdated version of Google’s homepage when attempting to make a search. Evidently, Google searches made using these browsers returned results just fine, using Google’s current results page, but users needed to return to the search engine’s homepage to conduct another search. The browsers affected are primarily older versions of Opera and Safari.

This led to a discussion on the Google Product Forums, which prompted a reply from a Google employee using the name nealem:

“I want to assure you this isn’t a bug, it’s working as intended.

“We’re continually making improvements to Search, so we can only provide limited support for some outdated browsers. We encourage everyone to make the free upgrade to modern browsers — they’re more secure and provide a better web experience overall.”

Christine Hall

Christine Hall has been a journalist since 1971. In 2001, she began writing a weekly consumer computer column and started covering Linux and FOSS in 2002 after making the switch to GNU/Linux. Follow her on Twitter: @BrideOfLinux

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