Before Google, search engines didn’t get in the way too much.
This isn’t necessarily Google’s fault. There were a lot fewer websites then, and also many fewer people looking for them. Even then, however, unscrupulous web designers were working overtime to scam the system in an effort to gain ranking — which is why search engines now only pay scant attention to the “keyword” meta tag, which is so often stuffed with keyword spam that it’s not to be trusted.
Obviously, search engine ranking is important because it’s one of the main ways people find a site. People can’t read content they can’t find. And if nobody finds a site’s content to read it, what’s the use of writing it? So getting an article off of page twenty in a search result and onto page one is key — which is why you read so much about SEO, or “search engine optimization.”
SEO is basically giving Google what Google wants, for the purpose of improving the chances of getting a page to the top of a search list. For content sites, SEO can be sort of a deal with the devil, as writers who pay too much attention to “best SEO practices” will find that doing so will effect the quality of their writing.
Christine Hall has been a journalist since 1971. In 2001, she began writing a weekly consumer computer column and started covering Linux and FOSS in 2002 after making the switch to GNU/Linux. Follow her on Twitter: @BrideOfLinux


Well, guess what? This sort of targeting is coming to your TV soon.


While we in the States were dealing with family and turkey, the EU was busy working on preparing Google’s head for the platter. The European Parliament yesterday passed by a wide margin a non-binding resolution urging anti-trust regulators to break up the company. For those keeping score, the final vote was 384 yeas and 174 nays.
A week ago, in an attempt to make up for this projected loss of revenue, Mozilla began displaying advertising tiles in new tab pages on Firefox in newer versions of the browser. The first two sponsors, according to a 

Nope. I’m an advocate of free “as in speech” software — which includes the freedom to choose. If there’s a FOSS solution for something I need or want to do, I’ll take that every time, and encourage my friends to do so as well. However, if there’s something I need or want to do with no FOSS solution available, I might use a proprietary solution, depending on the depth of my need or want and on how draconian the terms of the proprietary EULA.
When my euphoria dropped to a more manageable level, I took some time to mull it over. Specifically, I was asking myself why Time Warner would include small towns almost fifty miles away from the city in this upgrade? I mean…gifts, horses, mouths and all that. I thought it was a legitimate question.
Now we know he walked and wasn’t pushed.